Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how alanselectricalservices.co.uk ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website and use our services. We are committed to protecting your privacy in accordance with UK and EU data protection laws, including the UK General Data Protection Regulation (UK GDPR).
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and contact details when you voluntarily provide them through contact forms or newsletter subscriptions.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookies: Data stored via cookies and similar tracking technologies (see Cookie Policy section below).
- Usage Data: Pages visited, links clicked, time spent on site, referral sources, and interaction patterns.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To understand visitor behaviour and improve website performance using third-party analytics services.
- Affiliate Tracking: To track clicks, referrals, and conversions for our affiliate relationships with cryptocurrency casinos and gambling partners.
- Site Improvement: To enhance user experience, fix technical issues, and develop new features.
- Marketing: To send promotional content and updates (only with your prior consent where required).
- Legal Compliance: To comply with legal obligations and prevent fraud.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Used by Google Analytics and similar services to track usage patterns.
- Affiliate Cookies: Placed by our casino and gambling partners to track referral activity and commissions.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
Most web browsers allow you to refuse cookies or alert you when cookies are being sent. You can opt out of non-essential cookies through your browser settings or by using cookie consent tools on our website. Please note that disabling certain cookies may affect site functionality.
Third-Party Links
Our website contains links to cryptocurrency casinos, gambling platforms, and affiliate partners. We are not responsible for the privacy practices of these third-party websites. We strongly recommend reviewing the privacy policies of any external sites before providing personal information or engaging with their services. Your interactions with these sites are governed by their own privacy policies, not ours.
Your Rights
Under UK GDPR and applicable data protection laws, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: Request limitation on how we use your data.
- Right to Data Portability: Request your data in a portable, machine-readable format.
- Right to Object: Object to certain processing activities, including direct marketing.
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO) if you believe we have breached data protection laws.
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected. Retention periods vary depending on the type of data and the legal basis for processing:
- Email newsletter subscribers: Until unsubscribe request or 3 years of inactivity.
- Affiliate tracking data: In accordance with affiliate programme requirements (typically 6-24 months).
- Analytics data: In accordance with Google Analytics retention settings (typically 26 months).
- Server logs and technical data: Typically 90 days.
When data is no longer required, it will be securely deleted or anonymised.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or need to report a privacy concern, please contact us at:
Email: privacy@alanselectricalservices.co.uk
We will respond to all data subject requests within 30 calendar days in accordance with UK GDPR requirements. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.